by Mike | Feb 4, 2019 | Advertising Ed
Well, we all endured what was the lowest scoring Super Bowl of all time. As a result, I believe the ads MAY have outshined the game this time. With that said, let’s have a closer look at those ads and determine the best of the bunch. Below is a quick rundown of...
by Mike | Jul 3, 2018 | Advertising Ed, Design Ed
Perhaps the longest-running debate in advertising is whether a great headline is better than a great design or visual. On one side, people propose that if you have a killer line, you don’t need a visual at all. While on the other side, people will say that an...
by Mike | Jun 8, 2018 | Advertising Ed, Branding, Branding Ed
When a business or organization expresses a need for more sales, the first things I look at are their current messaging—how they’re speaking to their audience, as well as the mediums they’re using to spread that message. In this post, I’ll get into the former to...
by Mike | Feb 5, 2018 | Advertising Ed
It’s the day after the Superbowl, what a thriller by the way, and that means it’s time to dissect and thoroughly judge what I consider the top ads of the night. Before we dive in, here’s a quick rundown of the criteria I personally use to judge a successful...
by Mike | Nov 2, 2017 | Advertising Ed
One of the most effective methods of reaching your audience is to tell the story about yourself, your product, or your service. This is sometimes called story branding. This technique has been proven to be extremely effective, especially if you’re trying to...
by Mike | Feb 14, 2017 | Advertising Ed
How relevant should an ad be to the product it sells? I posed this question in last week’s post about this year’s best Superbowl ads. Well, it looks like I wasn’t the only one to notice that many agencies are going for a funny, emotional, or...
Comments