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SPACE LOG
The Best Super Bowl Ads of 2019
Well, we all endured what was the lowest scoring Super Bowl of all time. As a result, I believe the ads MAY have outshined the game this time. With that said, let's have a closer look at those ads and determine the best of the bunch. Below is a quick rundown of the...
What’s better, a great line or a great design?
Perhaps the longest-running debate in advertising is whether a great headline is better than a great design or visual. On one side, people propose that if you have a killer line, you don't need a visual at all. While on the other side, people will say that an...
What is Digital Storytelling?
When a business or organization expresses a need for more sales, the first things I look at are their current messaging—how they’re speaking to their audience, as well as the mediums they’re using to spread that message. In this post, I’ll get into the former to...
The Best Super Bowl Ads of 2018
It’s the day after the Superbowl, what a thriller by the way, and that means it’s time to dissect and thoroughly judge what I consider the top ads of the night. Before we dive in, here's a quick rundown of the criteria I personally use to judge a successful ad—this is...
Project Insight: Fuse Name & Logo Design
Quite often, it seems I'm asked "What do you do?" As a business that specializes in branding, logo design, and web design, a goal of mine for 2018 will be to share more work that I produce for my clients, to show people exactly what it is that I do. Even more so, I...
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