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A Blue St. Patrick’s Day?

A Blue St. Patrick’s Day?

Holiday traditions are an interesting thing. They have roots that go so far back that many people don't even know where they came from. For example, St. Patrick's Day is probably best known for the color green. What would you say if I told you that the color...

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Ads and Product Relevancy

Ads and Product Relevancy

How relevant should an ad be to the product it sells? I posed this question in last week's post about this year's best Superbowl ads. Well, it looks like I wasn't the only one to notice that many agencies are going for a funny, emotional, or memorable impact that...

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The Best Superbowl Ads of 2017

The Best Superbowl Ads of 2017

The Superbowl sets the stage not only for one of the biggest sporting events of the year—but also provides the best and most outlandish ads during its commercial breaks. A good ad can be judged on many possible merits; how memorable it is, how well it ties in the...

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