Brandscape
Our Brand-Scape process is used to establish the visual aesthetic when working on brand strategy clients. Once developed, it serves as the cornerstone for the visual elements of the brand.
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Brand Message Strategy
In order to reinforce a sense of confidence, a brand messaging strategy that emphasized the key attributes of “quality” and “safety” along with a firm call-to-action is used throughout many of the brand assets.
We created a brand book to clearly outline the brand strategy for both internal team members of Regard, as well as any vendors hired to perform creative work in the future.
The book’s purpose is to provide guidance on how to implement the new brand strategy, including clear instructions on how and when to use the logo, graphic design elements, fonts, photography, and colors.
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Packaging
Procedure Mask Box
Signage
Donning & Doffing Signs
To help clarify how to properly don and doff Regard gowns, informational posters were designed to demonstrate step-by-step instructions both visually and with clear written directions.
