DR. DZEC
Dr. DZEC came to our agency looking for help with introducing their new immunity-boosting supplements to the marketplace. What makes Dr. DZEC unique is their 2-product combination that’s comprised of their daily gummy supplement that helps to keep their customers’ immunities in tip-top shape, along with their Rescue Formula, which is designed to quickly push out viruses when symptoms of illness first present themselves. With this 1-2 combination, Dr. DZEC came to us looking to us to create a bold brand to help enable them to make a splash in the marketplace.
Click to see the Brand-Scapes that inspired the Dr. DZEC brand strategy.
Services Provided
Marketing Strategy and Execution, Brand Strategy and Execution, Creative Services (Logo Design, Website Design, Label Design, Ad Copy & Design, Print Design, Video Creation)
Website Design & Messaging
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A SENSE OF CONFIDENCE
Given the sensitive times (with an ongoing pandemic) that the brand was launching in, we wanted to lead with a reassuring message to set a tone of confidence.
RELATABILITY
A video cycles silently in the background of the intro area with visuals of people facing the day to highlight the confidence felt when you know your immunity is in great shape. A commercial we created (see below) plays when the play button is clicked.
Getting Animated
To complement the bold graphical nature of the new brand, we implemented subtle animations throughout the website to add to the upbeat vibe.
BETTER TOGETHER
An infographic quickly illustrates how the Daily Gummy and Rescue Formula products work synergistically with each other to greatly enhance overall efficacy.
BUILDING TRUST
For any new brand, building trust is a hurdle, especially when their products are ingested. For Dr. DZEC, we wanted to showcase the founder, who is a pulmonary physician, as well as a guarantee to ease any buyer apprehension.
Brand Enhancement
Dr. DZEC initially came to us with a logo and label that our client considered to be complete and ready for launch. After working with us and seeing our capabilities, they decided to have us explore pushing both further.
Label Design
For the label, our client was looking for something really bold, so we took them through our brand-scape process which yielded the updated design you see here. Our client was blown away by the results and remarked that they can’t believe they almost launched with their initial label design.
Original Design
Updated Design—Post Brand-Scape
Logo Design
For the logo, some subtle refinement really helped it to communicate more clearly. We primarily redesigned the shield to resemble a mask, which really helped to make it more impactful.
Original Design
Updated Design—Post Brand-Scape
Original Design
Updated Design—Post Brand-Scape
Promo Card
A thank you message is sent to everyone who buys Dr. DZEC and as a bonus, they also receive a discount of 20% off their next order via a QR code.
Click on image to enlarge
Video Production
We created a commercial for the launch of Dr. DZEC that features bold graphics synced to upbeat music, with a soothing voice-over narrative that explains the benefits of the products to viewers.
A bold closing sequence drives home the connection of the updated logo and masks worn by medical professionals.
Social Media Design
As part of the launch strategy, a 30-day social media campaign featured bold imagery with empowering messaging. Below are a few examples:
Click on image to enlarge
Click on image to enlarge