Rislone

Rislone was first introduced to the public back in 1921 and over the years, their products have been used by the likes of the US Navy and several professional automotive race teams. the Alchemy Group brought us in for the creative execution of the new website design.

As part of the “Your car is what it eats” campaign created by the Alchemy Group, the new website features an innovative “Rislone Regimen” interface that helps visitors select products that will help maintain or improve the performance and longevity of their vehicles. Illustrated car characters add a dash of personality and also serve as the stars of a national advertising campaign.

Project Specs

Client Alchemy Group

Project Type Website Design, UX Design

Services Art Direction, Graphic Design

View Rislone.com

Creative Inspiration

The website design was inspired by a series of national TV ads directed by the Alchemy Group featuring animated talking cars.

Agency: Alchemy Group
Creative Director:
Brent Eastman
Copywriter: Tom Nixon

Website Stills

Home Page: Picking up where the Commercials¬†Alchemy produced left off, the home page features the same cars from the commercials. Each car’s “mouth” opens with a phrase speaking to the areas of maintenance, performance, and longevity, as the user hovers overtop of them.

Click image to scale

“Rislone Regimen” interface opens when the viewer clicks on one of the categories.

Click image to scale

Product Results Page:

Product Page:

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info@HardyDesignCo.com

248.397.5279