InsideOUt

InsideOut is a website development shop that specializes in the creation of high-end, large-scale websites. They were in need of an updated brand, including a new logo and new website that showcases their unique, explorative approach to website development.

InsideOut is known in the industry for their project strategy and ability to build complex site functionalities within simple to use user interfaces. Our goal was to create a logo design that embodies this with an execution that appears simple on the surface but packed full of meaning within its concept.

Project Specs

Client InsideOut Design + Development

Project Type Branding, Logo Design, Website Design

Services Creative Direction, Graphic Design, Illustration,

View EvolveInsideOut.com

Logo Design

The new logo features a symbol that tells a visual story of InsideOut’s name and approach to their projects. The focus of the design is an iconic “I” with arrows emanating outward. A memorable ‘aha’ moment is created by utilizing the negative space between the I and the arrows to create an “O,” completing InsideOut’s initials. This trick of the eye makes the symbol memorable, building brand recognition.

Business Card

An eye-catching business card design features a cut-out logo, highlighted with a lime green colored core and card edge.

Click on image to enlarge

We'd love to hear from you.

Please feel free to call us or use the form to the right to send us a message and we will get back to you shortly.

Thank you.

info@HardyDesignCo.com

248.397.5279