One of the most effective methods of reaching your audience is to tell the story about yourself, your product, or your service. This is sometimes called story branding. This technique has been proven to be extremely effective, especially if you're trying to reach...

How relevant should an ad be to the product it sells? I posed this question in last week's post about this year's best Superbowl ads. Well, it looks like I wasn't the only one to notice that many agencies are going for a funny, emotional, or memorable impact that...

The Superbowl sets the stage not only for one of the biggest sporting events of the year—but also provides the best and most outlandish ads during its commercial breaks. A good ad can be judged on many possible merits; how memorable it is, how well it ties in the...