HARDY DESIGN DOSSIER
HARDY DESIGN DOSSIER
How We Work
Stellar brand strategy and creative execution are about utilizing both emotional and logical reasoning in your customers’ decision-making process. We believe that a well-crafted message that clearly expresses the problem your customer faces, empathizes with their challenges, and demonstrates you as an authority for the solution enables you to sell on value rather than cost.
Our core values:
WIN TOGETHER
We believe in establishing a “win-together” relationship that’s built around transparency. We are focused on developing strategies with you that will contribute to your success within your budget while delivering on the expectations that we set together. We leverage our resources so you’re freed up to meet organizational demands elsewhere.
Alignment
We believe in diving deep into what makes each of our clients’ businesses unique, the specific problems their products or services solve, and most importantly, the metrics from which we will measure success. We use this knowledge to develop the most impactful and efficient results possible. With strategies rooted in thorough research, you can trust that you’re making the best decisions with your budget.
Storytelling
One of the keys to effective brand strategy and creative execution is to utilize emotional as well as logical reasoning when communicating with your audience. A well-crafted story that clearly expresses why you do what you do, how you do it, as well as logical reasons for purchasing your product or service, greatly increases your ability to connect and engage with your audience.
Over 25 Years Experience:
- 22 Years in Graphic Design, Creative Direction, Art Direction
- 6 Years in Pre-Production, Production Design, Offset Print Press Operation
- Experience in 4 Geographic Locations:
- Midwest (Michigan)
- West Coast (California)
- Southwest (Colorado)
- Pacific Islands (Hawai‘i)
Resume: View on Linkedin
Michael Hardy
Owner, Brand Strategist & Creative Director
My passion lies in inspiring and empowering others. For my clients, that means listening intuitively to what they’re saying in order to get to the root of the issues they’re facing. Then, in turn, using my creative talents, and those of my team, to create strategic solutions to solve these problems in the most uniquely fitting manner. For my team, I take very much the same approach, looking for ways to better communicate my ideas to them and, more importantly, to listen to their ideas and incorporate them collectively to develop solutions far greater than we could muster if working alone.
Pulling (and truly working) together allows Hardy Design Co. to thrive in pressure situations and experience the thrill of defying the odds and exceeding even our own expectations.
Throughout my career, I’ve ventured into various business endeavors, including RE:Cause, a charity-focused clothing company, and Creative Spark Design, a studio dedicated to social change clients. Today, with Hardy Design Co., I specialize in brand strategy, creative execution, and white-label services for agencies seeking external creative expertise.
Drawing from diverse experiences, from small LA boutiques to huge international agencies, I deliver innovative, on-target strategies for my clients.
AWARDS & DECORATIONS
National Addy Awards – National Silver Award for Direct Mail Marketing
District 15 Addy Awards – Gold Award for Direct Mail Marketing
Central Coast Addy Awards – 33 Awards including Gold Awards for Direct Mail Marketing, Corporate Identity, and Industrial Self Promotion
Central Coast Addy Awards – 23 awards including 2 Gold Addy Awards for poster design and Multi-Part Campaigns, and Best of Advertising Award for Multi-Part Campaign
PIA Awards of Southern California – 4 awards including the People’s Choice Award for Advertising Excellence
Hermes Creative Award Gold Winner – Wilbanks Energy Logistics Logo Design
Hermes Creative Award Gold Winner – Wilbanks Energy Logistics Website Design
ADCD Silver – Duracell Museum of the Obvious; for Duracell/Procter & Gamble
Reggie Award – Green Caps for Green Energy; for Silk/Whitewave Foods
NDAC Denver 50 – Green Caps for Green Energy; for Silk/Whitewave Foods
NDAC Denver 50 – Museum of the Obvious; website for Duracell/Procter & Gamble
Let's Make Contact
Please feel free to email, call, or use this form to send a message and you will receive a response as soon as possible.
Thank you.